This website is a gift to those who know there is more to business than just business - leaders who see how their actions can shape the world of their employees, customers and all stakeholders. As business leaders, we have a great gift and responsibility to care for, inspire and sometimes even demand positive change in our world, and that starts within our organisations. We hope this tool helps you take the first steps in understanding the concepts of conscious brand growth and how you can apply it to your own business.
It’s our desire that this tool will be a catalyst in your journey in building a purpose-led, conscious business and brand.
The Conscious Brand Growth Index is an online assessment tool to help companies better live their values and fulfil their potential by following the principles of Conscious Branding. It reviews broad aspects of your company’s activities, covering interactions and experiences with all stakeholders, including employees and customers. This is consistent with our definition of brand in its widest sense and the fact that today your brand is your company and your company is your brand. Gone are the days of being able to design and control an external image or identity – brands that will endure into the future are those built from the inside-out.
Assess Measure your organisation against 6 key indicators of conscious brand growth
Team Surveys Invite your team, leaders or other stakeholders to assess your organisation
Recommendations Receive recommendations based on your results to empower your journey towards conscious growth
Measure Growth Re-assess and track progress over time and receive new recommendations to enable ongoing growth